The aim of the project: Overall objective is contribution to sustainable socio-economic development of Southwestern Serbia.

Project location: Zlatiborski and Moravički District

Specific objective: Southwestern Serbia is highly competitive destination on domestic and international market, attractive for direct investments.

Serbia Project results:
•    Created and accepted marketing plan of Zlatibor-Zlatar tourism destination
•    Rased capacities of key stakeholders in destination marketing planning and implementation.
•    Raise the awareness amongst foreign and domestic tourists of  the Tourist Region of Western Sebia

The role of the Agency in Project implementation: RDA is a beneficiary

Project's costs: 68,640 €

Donor: Swiss Agency for Development and Cooperation and the European Union

Project duration: March 2013 – November 2013